Jason Reuben

Los Angeles, California

Jason Reuben

Los Angeles, California

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Jason Reuben is co-founder and CEO of TheChicCulture – a holding company dedicated to supporting entrepreneurs of all kinds pursue their passions. It is through this lens that he and his wife Sharon view their life’s work, continuously striving to better the lives of others by enabling them to follow their dreams.

TheChicCulture portfolio includes: ChérieCulture, a lifestyle destination dedicated to the discovery of exceptional experiences.

Prior to founding TheChicCulture, Jason was the Vice President of Operations at The Lucky Group Inc., a content-to-commerce company that combined the technology from Santa Monica e-commerce startup BeachMint with the editorial excellence of Lucky Magazine. Investors in The Lucky Group included Condé Nast, NEA, Pritzker Group, and Anthem Venture Partners. The Lucky Group advisors included Anna Wintour, Condé Nast Artistic Director; Ashley Olsen and Mary-Kate Olsen.

Jason co-founded fine jewelry site Gemvara (formerly Paragon Lake) while at Babson College and helped grow the venture-backed business into the largest online retailer of customizable jewelry. Since acquired by Richline, a division of Berkshire Hathaway, Gemvara’s investors included Highland Capital and Canaan Partners. Following his success with Gemvara, Jason self-funded his next start-up, yoyometrics, a SaaS business dedicated to connecting people with job opportunities by leveraging data.

BusinessWeek ranked Jason as one of their five ‘Best Entrepreneurs Under 25’ and he was one of Los Angeles Business Journal’s ‘Top 20 in their 20’s’ entrepreneurs.

Jason graduated Magna Cum Laude from Babson College with a Bachelor of Science in Entrepreneurship. He sits on the Executive Committee of the Board of Overseers for Babson College.

Jason is passionate about supporting his alma mater through his work on a variety of initiatives in admission, education and career development programs.

He is also City Champion and co-founder for Lemonade Day LA, the Los Angeles chapter of Lemonade Day an educational program that teaches kids entrepreneurial skills.

  • Work
    • Lucky Group Inc.
  • Education
    • Babson College
    • Beverly Hills High School